Insider Secrets to the Business of Teaching Yoga, Part 1

If you are a Yoga teacher, or thinking about becoming a Yoga teacher, the concepts contained within this series will save you money and, potentially, earn you a lot more money. How much money you want to earn as a Yoga teacher, is up to you. If you are willing to put in your time, marketing your Yoga teaching skills, the sky is the limit. None of us has to teach Yoga; we choose to teach Yoga because we love it and know the many rewards of steady Yoga practice.

That is why I pass on Yoga Business and Marketing information to my Yoga teacher interns, friends, peers, Yoga coaching clients, and competitors. Many great Yoga teachers are guilty of unwise business decisions, and desperately scratch out a living, without the proper business skills.

Speaking of Yoga business competitors, you would be better off to network with other local Yoga teachers. Some of the neighboring Yoga studios, in Providence, RI, refer prospective Yoga students to me, and I do the same for them. You can't fill every Yoga niche and do you want to really try? Even McDonald's has a limit on the menu and we can all learn from this. Better to do one or a few things very well, than do nothing well at all.

"Yoga Business" - Is this an Oxymoron, a Conflict of Interest, or Blasphemy? Do you feel guilty taking a Yoga students' money? Why should you? What do your Yoga students expect you to live on? Would you feel bad paying for scuba lessons, skiing instruction, golf instruction, or a day with a fishing guide?

Of course not - because these instructors put in the time, practicing a skill, and are worth the money you pay them. If you have Yoga students who do not appreciate your skills in the same way - refuse to teach Yoga to them. You put in 200 or 500 hours of Yoga teacher training, worked on refining each aspect of teaching Yoga, and invested years of training as a Yoga student before that.

Yoga instructors deserve to be paid well. Continuing education courses for Yoga teachers, Yoga retreats, workshops, Yoga teacher seminars, books, Yoga correspondence courses for instructors, and Yoga videos are rarely free. If you join a local Yoga teacher association, or decide to become a registered Yoga teacher, that's not free either.

So, where does all this guilt about taking money for your Yoga teaching services come from? It comes from being a "giver." Yoga teachers are some of the biggest givers I have ever met. Which is nice, and restores my faith in humanity, but Yoga teachers are also supposed to be a living example of quality life. You cannot support your family, pay your rent, eat properly, or receive medical care by teaching Yoga for free.

© Copyright 2006 - Paul Jerard / Aura Publications

Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html

Facts About Yoga Business Coaching Services

There was a time when the use of the words, "Yoga" and "business," in the same sentence, would have been considered "shameful." However, when you have a Yoga studio, pay for a lease, advertising, insurance, utilities, and more - you know this is serious business. Whether you own a Yoga studio, or are an independent contractor, your money is "on the line," and possibly your life savings.

Many Yoga teachers, and directors, often ask me the following questions: What is my most effective way to advertise? Who should handle the marketing? What can I do about student retention? Why does a Yoga teacher need a sales letter or business plan?

As the popularity of Yoga grows, more Yoga teachers are looking for professional advice to "stream line," market effectively, and make their Yoga businesses "recession proof." For some Yoga teachers, Yoga has evolved from a sideline hobby to a fulltime Yoga business. Yoga students will not be happy to train and learn with you "in a closet."

As a Yoga teacher, your economic survival is at stake. With a fulltime business, of any kind, a surprising amount of overhead will follow. When you own a Yoga studio, you have to "wear many hats." If you are already an established Yoga teacher, you went into teaching Yoga to share the gift and practice your own solo routine more often.

Many of the most successful Yoga studios, ashrams, and wellness centers, get "insider" business and marketing advice. The surprising fact is that Yoga business coaching doesn't have to cost as much as you think. Yoga business coaching can be handled on a "per session" basis. Many Yoga businesses save, and learn, far more than the session costs.

If this is not the case, it is time to find a different Yoga business coach or consulting service. The objective of Yoga business coaching is to help the Yoga business owner become self sufficient. Therefore, consulting is not for dependence, but to teach the typical Yoga studio owner how to fill the gaps and address priorities within a particular Yoga business.

What type of Yoga studio should seek business advice? Most Yoga businesses, of any size, can use help with a particular issue. Established Yoga studios, and Yoga teachers, usually know where they need help, but still need practical solutions. Also, established Yoga studio owners may want to "recession proof" their business or increase their market share right now.

Is this type of service geared toward new Yoga studios, as well? After years of Yoga training, and thousands of dollars, many new Yoga teachers need to recover the money they have invested in their new career as soon as possible. Yoga business consulting services will help any new Yoga studio get to the next level and put the learning curve behind.

Are Yoga business consulting and technical support services given by phone or Email? Actually, I use a combination of both methods. After a Yoga business coaching session by phone, there is a "homework assignment" for my client. Sometimes, this assignment will save my client thousands of dollars or create unforeseen revenue streams.

Sales letters, marketing campaigns, and website development can be handled by your Yoga business coach, but it is far less expensive if you learn how to take control of your own marketing campaign. Again, the objective is to have a client who becomes totally self sufficient.

However, complete marketing campaigns for Yoga studios are never refused by any responsible business coach. In any economy, coaching programs for marketing and business will save you thousands of dollars, and teach you skills that will last you a lifetime. At this point, it will be much easier for you to help your own Yoga students and clients.

© Copyright 2006 - Paul Jerard / Aura Publications

Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html

Yoga for Beginners: The First Step of Yoga Practice

Maybe your doctor, chiropractor, physical therapist, or best friend told you Yoga would be good for you. You have heard so much about Yoga; it seems that Yoga is a "cure" for almost anything. The more you hear, the more confusing it is to understand what Yoga is all about.

Should you go out and buy a Yoga book? What would be the best Yoga book to buy? If you visit the local book store, you see hundreds of Yoga books, CD's, DVD's, card decks, and kits. Should you buy a copy of the Yoga Sutras by Patanjali or buy one of the "for dummies" Yoga books?

Below is an overview of Yoga, which may help you decide your path of Yogic study. There is no right or wrong path of Yoga study, but be selective when you choose a Yoga teacher, Yoga book, or Yoga class..

You should first realize that there are many styles of Yoga. There are nine major styles of Yoga; many more styles exist, as well as many sub-styles. The nine major styles of Yoga are Bhakti, Hatha, Jnana, Karma, Kundalini, Mantra, Raja, Tantra, and Yantra Yoga. Each style emphasizes unity of body, mind, and spirit.

The literal meaning of Yoga is "union" or "unity." If we can unify the body, mind, and spirit in harmony, we can achieve tranquility. One of the main purposes of Yoga is tranquility through improved health due to a holistic approach to life.

India is the birth place of Yoga. There are many written works about Yoga, but the origin of Yoga dates back thousands of years. Yoga is the "mother" of most of the world's health maintenance systems. Asian martial arts, with an origin from the Shaolin temple, and Pilates, can trace their ancestry back to Yoga.

The "higher forms of Yoga" are said to be Bhakti, Jnana, Karma, and Raja Yoga. Each of these four styles is a complex subject, within themselves, and I cannot do them justice by a summarization.

Hatha Yoga sub-styles are the most prolific outside of India. Most new Yoga practitioners will learn a Hatha Yoga sub-style first. Hatha Yoga, and its many sub-styles, primarily emphasize physical health, which will likely result in improved mental health. Most Hatha Yoga classes, outside of India, do not approach spiritual health.

Nevertheless, Hatha Yoga is seen by fundamentalists as an "export of Hinduism." In some rare instances, this may be true, but most Hatha Yoga teachers are content to teach improved health for body and mind.

Therefore, when you choose a book, or local Yoga teacher, be aware that the Yoga teacher or Guru is a guide - but you have a right to know which direction you are being guided to. The Yoga practitioner learns to expand his or her mind and make independent decisions "along the way."

Yoga is non-threatening to religion. If a Yoga instructor teaches intolerance, of any kind, that is not Yoga. Unity is not sectarianism. We have to learn to appreciate diversity, and we should never tolerate prejudice. Prejudice and intolerance are often the cause of crime and wars.

On the "Grand Scale," the goal of Yoga is world peace through unity.

© Copyright 2006 - Paul Jerard / Aura Publications

Paul Jerard, E-RYT 500, is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in Attleboro, MA. http://www.riyoga.com He has been a certified Master Yoga teacher since 1995. To receive a Free e-Book: "Yoga in Practice," and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html

Yoga Teachers Lead by Example (Part 1)

During the course of a lifetime, most of us have heard the saying," Do as I say, not as I do." We see this kind of leadership everywhere we go. All politicians, religious leaders, police, sports professionals, parents, academic teachers, and Yoga teachers, lead by example, even if the example displayed is not a good one.

So, how does this concern you? You may not be a public figure, but your students, and the general public, know who you are. Some may even know more about you than you would like. As a Yoga teacher, you want to keep your health, behavior, and your ethics at a high standard - if you are going to be in the "public eye."

As far as health is concerned, you should maintain your Yoga practice and meditate daily. This is an irony with many Yoga teachers because your time is also consumed with the business of Yoga, maintenance of the studio, advertising, and many more aspects that keep a business going.

My personal estimate of time that I spent on vacuuming, cleaning, and maintenance of the Yoga studio is thousands of hours before I hired someone else to do it. This does not account for any of the time spent on many other duties that go into running a Yoga studio.

The average Yoga student has no idea of the preparation and support services involved before they come to a typical Yoga class. In reality, you want them to feel relaxed, so you don't want your Yoga students to feel stressed out over the bookkeeping, marketing, and maintenance of your Yoga studio.

Therefore, you have to put your best "game face" on during class time. This is one very powerful reason for taking the time to develop your own personal Yoga practice. You still must expand your depth of understanding Yoga's many facets.

Why do, or did, you want to be a Yoga teacher in the first place? The most common reasons for becoming a Yoga teacher are your passion for Yoga and to share the gift that has changed your life. Your health and your personal Yoga practice are an integral part of the Yoga teaching vocation.

Maybe you don't have a staff and you are busy all the time preparing for the next Yoga class. What can you do? Budget your time and make a personal Yoga, or meditation session, for yourself. Spending thousands of hours on bookkeeping, marketing, cleaning, and maintenance is part of many Yoga studio owners' lives, but you must also make the time to become a better Yoga practitioner.

You can also offer reduced rates to volunteers or "work for trade" programs to those Yoga students who help you with "domestic chores." You should consult your accountant to make sure everything is legal and "above board." You don't want to violate any child labor laws or set yourself up for any legal problems, so make sure you are following the law "to the letter." Remember also, that laws vary depending upon your location.

It's too easy to let the business of Yoga become your new reality. The business of teaching Yoga is more time consuming than any of us can imagine as Yoga students. If you are spending so much time working on your Yoga business, that you have little time to practice, you must re-evaluate your reason for teaching Yoga.

Make time every day to expand your knowledge about Yoga's many aspects. If you don't take the time to be a Yoga student and engage in learning, continuing education, and nurturing your passion for Yoga, you risk burn out. The best Yoga teachers are students for life, who love to practice this wonderful discipline we know as Yoga.

When your Yoga studio, Yoga teaching position, or ashram becomes a daily burden, and you cannot expand your knowledge; the end result is no different than any other job. As a Yoga teacher, you owe it to your students to keep your "internal flames of passion" for Yoga going.